Herve Dussart, Country president central europe, Astrazeneca

The Need: Newly formed Central Europe cluster aggregating 6 countries and embarking on an experimental cross-country business model with recently appointed leaders needed to be successful. The initial communication cascade of strategic priorities and stretched targets were poor, alignment suboptimal, resistance to change visible, engagement limited and team spirit embryonic.

The Content: A 3-step-approach + individual coaching for Senior Leaders.
a) Ensuring understanding of core priorities and communication training for all leaders.
b) Ensuring understanding of people differences, cultures, motives, behaviours through SDI model and roll-out across the organisation.
c) Change Management training and dissemination of new company values expected to impact behavioural changes.
The Changes: Increased cross-functional / cross-country effectiveness. Simplified communication. Increased level of feedback and ability to receive challenges. Full alignment on company strategic priority, strong restitution and understanding of why it was chosen.
The Benefits: Increased Team engagement and pride. Meet the stretched business target the 1st year. Target exceeded the second year. some Emerging Talent was recognised and promoted outside their own country. European Company Award for accelerating one of the strategic products.

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